A freight forwarder in Cairo. A bike shop in Basel. An English school in Tripoli. A wellness brand in Dubai. An astrologer in German-speaking Switzerland. Five sites in four countries, each delivered in four to seven weeks, every one optimised for search — including AI search — and built to convert. Nothing on this page is a mock-up: every site below is live, and every claim is one click from being checked.
A freight forwarder bridging Egypt to the world since 1990 — air, sea and land cargo, customs clearance and relocations, run from Maadi in Cairo with desks at Alexandria Port and Cairo airport. The old site no longer matched the company. We replaced it in six weeks: a near-black hero, a working port on video, eight services a shipper can scan, and one quote path. Thirty-five years, stated plainly.
Open egress-eg.com
Basel, since 2020. Every used bike inspected before sale — brakes, gears, frame number — and the inspection handed over in writing, with twelve months' guarantee on all of it. Built from nothing in four weeks: a working shop, a test ride bookable Tuesday to Saturday, WhatsApp on every page. Navy and orange, Swiss German throughout. The headline does the selling: Velo kaufen. Ohne die böse Überraschung danach.
Open patrickbike.ch
Astrological consultation is bought on trust, and trust is a design problem before it is a copywriting one. Delivered in five weeks and quiet on purpose: unhurried typography, room around the text, and a booking path that never pushes. German throughout, in the register a Swiss client expects — Sie-form, no exclamation marks, no promises the stars cannot keep. Small sites are not easy sites. This one earns its calm.
Open sl-astrologie.ch
Thirteen years teaching English in Tripoli, an official ISE Hove (UK) partner training teachers to Cambridge standards. Seven weeks turned it into a school that also runs online: seventeen accredited courses from A1 to CELTA, enrolment tracked through to certificate, quizzes marked without a teacher present, a chatbot answering at midnight, and WhatsApp carrying the free placement test. Cream, deep teal, serif headlines. English and Arabic, right-to-left included.
Open alnamma.org
Organic, sugar-free maca blends from Dubai Silicon Oasis — Matcha, Coffee Mix and Cacao, sold as daily rituals rather than supplements. Delivered in six weeks with four CRM workflows running behind it: the path from product to checkout rebuilt, search visibility worked on directly, and the whole storefront translated into three languages, and a quiz that sorts a first-time visitor in one tap. Terracotta and cream, with WhatsApp and chat catching what used to be abandoned carts.
Open seedawellness.com
The work What was actually built, per client
A reference page that only shows pictures asks to be believed. This one asks to be audited. Open any site in the table and the ticks are either there or they are not.
SEO and AI-search optimisation · conversion-path design · legal pages that exist. All five, without exception — which is why they are not columns below.
| Client | From scratch | Online shop | WhatsApp | Chatbot | Courses & quizzes | CRM workflows | Multilingual | Build time |
|---|---|---|---|---|---|---|---|---|
| Egress International | ✓ | · | · | · | · | · | · | 6 weeks |
| Patrick Bikes Store | ✓ | ✓ | ✓ | · | · | · | · | 4 weeks |
| SL-Astrologie | · | · | · | · | · | · | · | 5 weeks |
| Al Namma | ✓ | ✓ | ✓ | ✓ | ✓ | · | ✓ | 7 weeks |
| Seeda Wellness | · | ✓ | ✓ | ✓ | · | ✓ | ✓ | 6 weeks |
The pattern What these five have in common
A Cairo freight forwarder and a Basel bike shop have nothing in common commercially. What they shared was a deadline nobody wanted to negotiate and a list of things that had to work on day one.
All five were delivered between four and seven weeks — twenty-eight weeks of build across five businesses in four countries. None of those weeks went on a discovery phase that produced a slide deck.
Three things were in every one of them, which is exactly why they are not columns in the table above: search optimisation written for Google and for the AI answers that increasingly sit above it, a conversion path designed rather than inherited, and legal pages that exist. Those are the three a designer's scope usually stops short of.
What varies is the machinery — a shop, a course system, a chatbot, four CRM workflows, a second and third language. What does not vary is that somebody was responsible for the whole thing being finished.
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