Nexilon

Logo alt Nexilon — Digitale Präsenz für Schweizer KMU Nexilon — Digital Presence for Swiss SMEs
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A fixed price before any work starts A delivery date, or you pay nothing 30 days money back You own every file we produce Frick AG · working across Switzerland

Lead track

One to three conversations a month. With people who are allowed to decide.

Most agencies call in your name. We do not — and that is not modesty, it is the position.

The Nexilon lead track supplies the outreach sequence, a written qualification standard of five binary tests agreed before the first conversation, booked meetings with a briefing note, and a monthly review. The client remains the sender of every message; Nexilon contacts nobody in the client's name. The design target is one to three qualified conversations a month, with no number undertaken.

Book the standard-setting session → Read the two guarantees →

The sequence, the written qualification standard, and meetings in your calendar.

What you get

Four things, and the second one is the reason the other three can be measured.

The sequence and its content

Written for your firm and your buyer: the opening, the follow-ups, the intervals, and what to say on the call. Drafted by us, sent by you.

A written qualification standard

What counts as a qualified conversation in your business, decided in writing before the first one is delivered. Usually five binary tests. Without this, the first month's argument is about the definition — and that argument has no end.

Meetings in your calendar

Booked, with a briefing note per meeting: who this is, what they said, what triggered the conversation, and what they will ask you.

A monthly review of activity and outcome

Sent, replied, qualified, met, and what happened after. Same measures every month. A null month is reported in one line rather than dressed up.

What is not included

Read this before the rest. It is the shape of the service.

  • Outreach in your name. You are the sender, or someone you employ is.
  • Any undertaking on a specific number of meetings, unless we agree that separately and in writing.
  • Any warranty about the budget or the authority of a person who agrees to meet.
  • Closing. We do not sit in your sales meetings and we do not negotiate.

What we need from you

Three things, and no more.

  • A mailbox you send from, and 20 to 30 minutes a day to send and to answer replies.
  • One person who takes the meetings and can decide on the spot whether to continue.
  • Honest input into the qualification standard, including the tests you would rather not fail.

The daily 20 minutes is the part clients underestimate. If it is not there, say so on the first call and we will tell you the service will not work.

How long it takes

A date, not an estimate.

Fifteen working days from the signed engagement letter to the first message going out: the standard written and agreed, the sequence drafted, and the list integrated.

That date is in the engagement letter. Miss it and the setup is free.

What it costs

One number, before anything starts.

A fixed price, in writing, before any work begins. Not a range in the proposal, not an hourly rate, and not a number that moves once we are inside the work.

We do not publish a price on this page, and we would rather tell you why than pretend it is a policy. Our price card is being set from the first engagements we deliver, not from what we would like to charge.

Publishing a number now would mean inventing one. When you ask, you get the real figure for your scope — inside one working day, in writing, and it does not change afterwards.

If the number is wrong for you, say so on the call. We will tell you which smaller piece of the work is worth doing on its own, or that nothing is.

Two guarantees, in the engagement letter

We carry the delivery risk. You keep the exit.

Consulting has two failure modes that clients cannot control: it arrives late, and it turns out not to have been worth it. We put a price on both — ours.

Guarantee 1

The date guarantee

On the day we named, or you pay nothing.

At the engagement letter we write one calendar date. If the work lands after it for any reason inside our control, the engagement is free — you still receive everything, complete.

On the two subscription services, a missed weekly briefing credits that month in full.

The clock starts on the later of two moments: the signed engagement letter, or the day we receive the information listed under “What we need from you”.

It pauses to the day whenever we are waiting on you, and every pause is logged in the file you receive.

You never have to claim it. We check the date ourselves and apply the credit on the invoice.

Guarantee 2

30 days money back

Not worth it? Full refund, no reasons asked.

For 30 days after delivery you can ask for your money back. No form, no justification and no meeting to talk you out of it. One email or one phone call, and we transfer within five working days.

What a refund means, stated plainly: the licence to use the deliverable ends, you delete your copies, and we delete ours.

On a monthly service the refund covers the month just invoiced, and the service stops at the end of it.

Money we paid to third parties on your behalf is not refunded — a register extract, a data source or a translator. These appear as separate lines on the invoice.

Both guarantees are written into the engagement letter you receive before you sign. They apply to all four services, with no exceptions beyond the two named above.

How it works

Three steps. You can stop after any of them.

1

Write the standard

Before anything else, we agree in writing what a qualified conversation is. Five tests, binary, so that neither of us can argue about it in month two.

2

Build and hand over the sequence

Drafted by us, in your voice, ready for you to send. We check the compliance posture of every channel before a word goes out.

3

It runs, and you see everything

Monthly review, same measures, cancellable monthly. You keep the sequence and the standard whatever happens.

Why we work this way

Every competitor in this market earns from what happens after the list — from sending in your name, from a per-meeting fee, or from the retainer that grows when the volume grows.

Putting in writing that we do not is checkable, and nobody else in this market writes it down. It also keeps the compliance posture clean: under the Swiss rules on advertising by electronic means, an individually written and individually sent message from you is a different act from an automated campaign sent by an agency, and only one of those is safe.

Before you commit anything

Judge the work before you buy it.

Start free

We define what counts as a qualified conversation. Before the first one.

A 60-minute session, at no cost, ending in a one-page written standard for your business. You keep it whether or not you commission anything — and it is useful even if you run the outreach yourself.

Book the standard-setting session →

Questions and answers

Answered here, so you do not have to ask.

What does it cost?

A one-off setup at a fixed price, then a fixed monthly amount, cancellable monthly. Both are in writing before the setup starts.

We do not publish the figures here because we are setting them from live engagements rather than from a wish. You get yours within one working day of asking, and neither number moves afterwards.

How many meetings will I get?

The honest answer is that we do not undertake a number, and any agency that does in this niche is either guessing or padding.

What we design towards is one to three conversations a month with people who can decide — in a narrow B2B category in Switzerland, that is a real result.

If you want a number contractually, we can agree one separately and in writing, priced accordingly. We will not slip it into a retainer as an implied promise.

Why will you not send the outreach for us?

Two reasons, and the second is the one that matters to you. First, the compliance posture: under the Swiss unfair-competition rules the decisive test for unlawful mass advertising is automation rather than recipient count, so an individually written message sent by you is a different act from a campaign pushed through an agency's tool.

Second, the relationship is yours. A reply that comes to your mailbox, in your name, from your domain, is worth more than the same reply routed through us — and it is still worth something on the day you stop working with us.

What is in the written qualification standard?

Typically five binary tests, agreed with you: the firm fits the profile; the person holds or directly influences the decision; there is a named problem in their words; there is a plausible horizon; and they have agreed to a specific next step.

Binary matters. “Seemed interested” is not a test. If a conversation fails one test it does not count and is not invoiced as one.

We are entering Switzerland from Germany or North America. Does this work?

It is the case it was designed for, with one adjustment: the first month is slower, because a Swiss buyer will check whether you are actually here before replying.

A local address, a Swiss number that is answered, and one reference that means something in this market change the reply rate more than any sequence rewrite.

If those are missing, we will say so and point you at the assessment first. Running outreach into a market that cannot verify you wastes the list.

Which tools do you use to send?

None that send. The drafting is assisted; the sending is manual, one at a time, from your mailbox. That is deliberate and it is the whole compliance argument.

If you want a sequencer, we are the wrong supplier — and you should read the Swiss rules before you buy one.

What are the guarantees here?

The setup carries the date guarantee: first message out within fifteen working days of signature, or the setup is free. The monthly service carries the 30-day money-back guarantee on the month just invoiced.

Neither guarantee attaches to the number of meetings. We do not guarantee outcomes we do not control, and we would rather say that here than in month three.

What do I keep if I stop?

The sequence, the qualification standard, every briefing note, and the full activity history. They are yours from the day they are written, not on good behaviour.

One email cancels, effective at the end of the current month. No notice period and no retention call.

The rest of the ladder

Each one stands alone. None of them requires the next.

Digital and sales assessment Five findings and a running order, delivered on a date we name at signature. Read the page → Marketing mix and target list Named firms, a dated reason to call each one, and the source of every fact. Read the page → Market and tender radar Daily alerts on time-critical notices, one weekly briefing, and the deadline tracked. Read the page →
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